credit - Dami Fawehinmi
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Humira ImtiazCreative Lead – The Kids Are Halal (But the Pub Isn’t)
Producer, Digital Artist, Cultural Storyteller Humira Imtiaz is a boundary-pushing theatre and XR artist whose work fuses immersive technologies with culturally rooted storytelling to explore identity, memory, and belonging. As Creative Lead of The Kids Are Halal (But the Pub Isn’t), they draws on lived experience growing up as a South Asian Muslim in 1990s Yorkshire, transforming personal narrative into emotionally resonant, technically innovative performance.
Humira brings a decade of multidisciplinary production experience to the project, with credits spanning VAULT Festival, Live Theatre, and Curious Arts, One Tenth Human, Rafia Hussain Productions and is a member of Women in Immersive Technologies. Recent work has focused on XR workflows, motion capture performance, and spatial audio dramaturgy, with a strong emphasis on accessibility, inclusion, and neurodivergent- and disability-aware processes. Backed by a £20,000 Immersive Arts UK Experiment grant and £30,000 Arts Council England grant, The Kids Are Halal is an XR work examining the intersection of culture, childhood, and the built environment. Humira is actively developing a touring strategy and long-term roadmap that integrates immersive storytelling with scalable production models designed to reach underserved audiences across digital and physical platforms. Their practice represents a growing force in the UK’s immersive arts sector, offering both artistic originality and social capital. With a commitment to community consultation and platform interoperability, Humira is building a creative foundation fit for future investment, multi-format commissioning, and international collaboration. |
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